In this article you will find out:
- The most common analyzes between customer and employee surveys.
- Why you should use the same provider for customer and employee surveys.
The 5 most common analyzes between customer and employee surveys?
By collecting data from both customer and employee surveys on the same platform, you can easily compare the results and see how your employees and customers view different issues.
In order not to mislead you, I want to clarify already here that you will not be able to access all the data when it comes to the employee survey as it needs to be processed in a separate way with regard to protecting the respondent's anonymity, GDPR. However, there are several types of analysis that can be done between customer and employee surveys. Some of the most common are:
Relationship between customer experience and employee engagement: This analysis examines whether there is a relationship between how satisfied customers are with the company and how satisfied and engaged employees are.
The impact of employees on customer satisfaction: This analysis examines how much the actions and behavior of employees affect customer satisfaction with the company.
Improvement opportunities: This analysis examines whether there are differences between customers' and employees' views of the company's shortcomings and opportunities for improvement.
Company culture: This analysis examines whether there are differences between employees' and customers' perceptions of the company's culture and values.
Branding: This analysis examines whether there are differences between employees' and customers' perceptions of the company's brand and its strengths and weaknesses.
The benefits of using the same vendor for customer and employee surveys.
Today is there a great focus on the synergies between the employee's commitment and how it manifests itself in increased customer satisfaction. The myth that you can only be good at one thing does not always apply, and there are several advantages to choosing a supplier that can handle both customer and employee surveys to get an overall picture.
Efficiency: A provider that can handle both types of surveys gives you the ability to collect and manage data in a unified way.
Technical advantages: The technical part that needs to work in the set with group divisions, organizational structure, automatic authentication for login, etc. is already in place and will work. There is also a supplier who manages and controls all rules and is responsible for a correct way of working when customer data is broken with employee data or vice versa.
Cost and time efficiency: By using one supplier, you can reduce the costs and contact points of purchasing and maintaining multiple tools and suppliers. At Quicksearch, development and support are responsible for both HR and CX, which means you can discuss both solutions with one and the same person.
Better decision support: By collecting data from both customer and employee surveys, you can get a more comprehensive picture of your business and thus better support for making important decisions. Here, HR also clarifies its strategic role in the company's decision-making process as it is directly connected to the company's strategic goals and counteracts silo work. Read more about the HR manager's challenges
In conclusion, I would also like to send an insider's tip when you look over the suppliers that offer both customer and employee surveys. Ensure that the supplier can offer a dashboard that can connect the customer and employee perspectives. Also ensure that there is an opportunity to supplement with data that is important for your business goals.
Do you have thoughts about getting started with the measurements or just want to brainstorm about what you could do at your company? Give me a signal and we'll talk more!
