In this article you will find out:
- How you and your team can use your existing customer feedback solution to shine, get what you want through and bet the cards right.
Keep a cool head
To shine during tough economic times is often about keeping a cool head, prioritizing and maximizing the benefit of existing (and already paid for 😉) solutions to get ahead.
Customer feedback can help you and your team prioritize right in tough times that benefit your employer by giving you insight into what your customers think is important and what is less important to them.
By collecting and analyzing feedback from your customers, you can identify patterns and trends that can help you make informed decisions about which actions to prioritize.
If you do not have access to customer feedback, ask your immediate manager if you can share it. In the best case, you have your own portal with customer feedback that is updated automatically and can be mined on data that specifically affects your business and what you and your team can influence.
No one will blame you for initiating a project or solution based on data-driven decisions in combination with a clear connection to the stated goals of the company and the department. Use the feedback enriched with the KPIs you use on an ongoing basis to see if the solution is effective. If not? reflect on the result and twist a little more. Are you unsure of the company's most important goals? Ask your immediate manager, many times it is also in writing in an annual report on the intranet or on the website.
Continuous feedback during the year means that you and your Team have time to test more processes, products, solutions, pilot projects and minimize the risk of getting rid of too much of the budget along the way. Don't forget that small steps forward are better than nothing at all. In volume business and in larger organizations, small improvements and adjustments have a very large leverage effect.
One of my informal tips if you feel that the reception is weak is to name your initiative a pilot project, then your colleagues know that it is a test to develop. When you see and can demonstrate that it works, you will more easily get what you and your team want through and shine along the way.
Is your team understaffed and you are stressed that it is affecting your customers? Ask your immediate supervisor to take a look the correlation between the customer surveys and the employee surveys. If you still don't get a response, see if you can connect financial risk analyzes to it.
If your department works with marketing/sales, there are many different areas of use. Everything from how to make your sales and delivery team more customer-oriented to pure strategy around expansion, organic growth, account analyses, churn analyses, etc. Read more about how you grow organically on key accounts
Quicksearch's own project managers and network of experienced CX consultants can also advise you on how you can use the collected feedback to improve your business and meet your customers' needs. For example, we can help you implement changes based on the feedback or to design a strategy to manage and resolve any issues identified through the feedback.
Do you want to know more? We at Quicksearch are there to guide you through technology platform, method and competence!
