There are many elements a company should take into account before conducting a customer survey. Done correctly, the customer survey can contribute to great profitability for the company, but to succeed it is important to think about what you want to achieve and then find a supplier that matches your needs both now and over time.

Are you the one tasked with running a customer survey and gathering important customer insights for your company? To help you along the way, we have produced a free guide with questions that should be asked internally and which control questions a potential supplier should be asked.