Our sister company Nordic Bench is an independent analysis institute with 15 years of experience in industry studies. Periodically, they publish surveys where consumers can share their opinions and at the same time have a chance to win great prizes.
DI has now interviewed our CEO Göran Almén regarding Nordic Bench's reports. The latest report is based on a recently completed survey in which roughly 2,300 Swedes participated. Respondents were asked to indicate the degree to which they would recommend their mobile operator to friends and colleagues. The report states that Halebop's customers are the ones most likely to recommend their mobile operator.
The survey has been carried out using the NPS® (Net Promoter Score) method, which is used to measure customer loyalty. Customers of each mobile operator have been asked to indicate the degree to which they can imagine recommending their mobile operator to others. With the help of clear diagrams, the results of the various actors are compared, while explanations are given for the NPS value.
Nordic Bench's independent telecoms study will be carried out several times a year. The reports become a cost-effective way to see how strategic decisions have affected the consumer and how you stand against your competitors. There are three reports within Telecom – Internet providers, TV and Mobile operators. Soon, more reports will be released that are based on compilations in industries such as the grocery store and ski resorts.
Do you want to participate and express your opinion? Right now, Nordic Bench has a survey out that deals with car workshops.
Have you had the car at one of the larger garage chains? Are you satisfied with the result and the treatment you received? Click here to tell us about your experience:
If you want to read more about Nordic Bench, you can go to: https://www.nordicbench.se
Here you will find DI's article: https://www.di.se/artiklar/2016/5/29/svenska-kunder-totalsagar-tv-operatorer/
Don't have access to DI's PLUS articles? No problem! The article can also be read here: https://workbook.quicksearch.se/Upload/1/qs-di.png
