Wildfire has mapped values in Swedish companies where nearly 400 decision makers in various industries participated in the study. The overall conclusion i the report is that there is a correlation between active values and culture work and the organization's results.
Customer satisfaction is one of the most common values among companies according to the report. The companies that manage to get values and culture to permeate the business enjoy a higher degree of customer satisfaction. Among these companies, it is not enough to have passively satisfied customers and a limited number of customer complaints, instead they strive to turn customers into ambassadors. As trust in traditional advertising decreases, more and more companies are trying to create marketers among their customers. Net Promoter Score® (NPS) is a measure that captures both the customer's and the employee's willingness to recommend and also their loyalty and profitability. Through ongoing surveys, companies receive timely feedback that the organization can immediately act on. At Quicksearch, we agree with the report's conclusion. Our many years of experience in continuously following up and acting on customer and employee feedback shows clear connections between committed employees and loyal customers, which in turn leads to increased profitability.
Different ways to consolidate the valuation work and keep it alive are, in addition to leadership, also recruitment and development interviews. The report shows that two-thirds of the companies in the study have some way to go in their work to support the implementation of the valuation work through these means. Quicksearch offers event-driven measurements when the feeling is fresh, as a complement to the larger one the employee survey. Important events to measure, based on the willingness to recommend, can be, for example, how one experienced the recruitment, the introduction, the employee interview and, for example, an exit measurement when leaving the company. Missing out on that feedback can cost companies huge amounts of money due to talent becoming short-tempered, disengaged or negatively attuned to the company. Also getting the values into the event-driven measurements is an important step in the work for a culture that permeates every employee's everyday life.
We at Quicksearch help you in your work to strengthen the company's positive reputation by inspiring customers and employees to drive the business forward through their commitment.
