On April 9, Quicksearch held an appreciated breakfast seminar in Gothenburg for nearly 60 committed participants. At the World Heritage Museum, participants could listen to consultant Sebastian Wettemark, who shared experiences that Quicksearch has in the area of customer loyalty and feedback. At the seminar, the question was asked "why is a recommendation more effective than traditional advertising?". Using simple models to calculate the value of a recommendation, Sebastian showed how companies can get a clear picture of what each customer is worth. In addition, it was described how the Net Promoter System becomes an effective program for following customer feedback and acting on an ongoing basis ("rescue" customers) in cases where something goes wrong in the customer relationship. By continuously measuring the Net Promoter Score, you can:
- Increase the percentage of returning customers
- Increase the percentage of recommending customers
- Reduce negative customer criticism and the spread of rumours
Some comments from participants:"Very interesting about how in practice you can work with NPS to get higher growth and profitability - well done""I think the lecture was interesting and benefited from what I learned. I also like the premises at the World Culture Museum. Time was short and it is not easy to make a lasting impression in such a short time based on what you work with. Despite that, I think that my impression is very positive and hope to have time to learn more about it when it fits into the schedule""Very good arrangement, good premises, time-wise very good. The gift tubes, I would like to highlight even more strongly the business benefit, in reality."If you want to know more about Net Promoter Score, take part in our seminars or attend one of ours training within Net Promoter Score.Contact us for more information.On the 9 April Quicksearch held an appreciated breakfast seminar for 60 participants in Gothenburg covering feedback, customer experiences and Net Promoter Score.
