Rapid feedback – guidelines for ongoing surveys
Quicksearch launches Swedish standard for ongoing surveys. We want to show respondents that a survey can be short, quick and relevant. "Fast Feedback" also shows that companies that ask questions take feedback seriously and take responsibility for following up on any deficiencies in quality that may arise. By joining "Quick Feedback" and […]
Net Promoter® Score (NPS) Training
Learn the basics of how to work with NPS and customer loyalty for effective customer orientation. Take part in recent examples of how Swedish companies use this metric to deepen their customer relationships, get more recommendations and achieve higher profitability. Welcome to a full-day training in Net Promoter score that gives you the basis to drive […]
A customer support that strengthens relationships
A recent study from Karlstad University on customer experiences in support shows strong support for the importance of a good support experience. The customer wants good help when needed and those who can provide it enjoy stronger sales, more loyal customers and more new customers thanks to referrals. For companies with internal support, internal criticism and cases are reduced [...]
Customer experiences as marketing - Net promoter® score
From seminar March 24: Marketing has long been about convincing the company's excellence via megaphone marketing - we know for sure that this time is over. It's no news that customer churn is more expensive than ever and that bad customer experiences spread like wildfire on social media where they stay like a failed tattoo in Ibiza. […]
Swedish media buyers' image of media, sellers and advertising products
Here comes the latest news about the media industry and the advertising customers' experience of the advertising product, the seller and the medium. The move from printed to digital media continues in 2012. Mobile and web TV are expected to increase the most. According to the forecast, Internet advertising will grow by 8 percent in 2012, while print media will continue the decline that began in late 2011. Keyword marketing will grow by 17 percent. (IRM). […]