Here comes the latest news about the media industry and the advertising customers' experience of the advertising product, the seller and the medium.
- The move from print to digital media continues in 2012.
Mobile and web TV are expected to increase the most. According to the forecast, Internet advertising will grow by 8 percent in 2012, while print media will continue the decline that began in late 2011. Keyword marketing will grow by 17 percent. (IRM). - Media that succeed in creating customer relationships have higher profitability
At the 10% threshold in the Net Promoter Score (NPS = percentage of ambassadors minus the percentage of critics) higher perceived value for money and 20-50% better profitability of the advertising product is reached. (QS) - Ongoing follow-up of the advertising product secures the customer experience
In 8 cases out of 10 where the customer is dissatisfied, the customer can be converted and become a returning customer with dialogue or compensatory offers. - Sellers who get the wrong feedback lower the price
By comparing sales teams that receive ongoing feedback on how they are perceived by customers with those that do not, we can isolate the importance of feedback. Sellers who receive the right feedback are better able to handle the price discussion. A relationship that shows itself strongly in 2011 and 2010 and is forecast to remain strong in 2012. (QS)
Swedish media buyers' view of media buyers and ad products
Here comes the latest news on the media business and advertising customers' perception of ad product, vendor and medium.
- The movement from print to digital media will continue in 2012. Most expected mobile and web TV increase. According to the forecast Internet advertising is growing by 8 percent in 2012, while print media continues the decline that began in late 2011. Keyword marketing is growing by 17 percent. (IRM).
- Media that manages to create customer relationships have higher profitability At the threshold of 10% of the Net Promoter Score (NPS = proportion of ambassadors minus the share of critics) reached higher perceived value and 20-50% higher profitability on advertising the product. (QS)
- Continuous procurement tracking aassured customer experience. In 8 out of 10 cases where the customer is dissatisfied the customer can be converted, and become a return customer with dialogue or compensatory offers.
- Sellers who receive false feedback lower the price. By comparing the sales teams receive regular feedback on how they are perceived by customers who are not allowed, we can isolate the importance of feedback. Sellers who get the right feedback are more successful in price negotiations. A link that shows strongly in 2011 and 2010 and are forecasted to remain strong in 2012. (QS)
