Never before has the recruitment process raised so many thoughts and reflections as it has now for some time. Not least for all new job seekers who found themselves on the market, but also for employers. Many companies have been forced to change their approaches and their way of thinking about recruitment and the process it entails.
In this post, we outline recruitment and what might be worth thinking about in a recruitment process. It is also described in which ways a successful recruitment can bring you as a company new ambassadors and in what ways it matters.
An increasingly digitized recruitment
As a result of the Corona pandemic, many companies have chosen to digitize the recruitment process partially or completely, which is one of several necessary measures that had to be taken. This, in turn, has also been able to result in significantly greater security for all parties. On the other hand, the change that it meant to digitalize recruitment, but perhaps also the business in general, has also brought with it new, and for many companies, unidentified challenges.
Among these, for example, the insecurity of job seekers for various reasons has been shown to have increased, which makes it even more important for employers to ensure that recruitment takes place in as safe a manner as possible. Also that it happens in a smooth and neat way - at as fast a pace as possible. This also reduces the risk of losing potential candidates along the way, and from a more general point of view is of great importance in order to create good conditions for recruitment.
Speaking of good conditions, it is also important to be aware that changed working methods entail a risk that the work environment changes. This is important to keep in mind both for what comes to the recruitment process, but also from a work environment point of view in general.
A changed work situation for many
There are good reasons to believe that an increasingly digitized work situation will become some kind of standard nowadays. In any case, this will also be about recruitments and how they should be designed in the best way.
Many companies are not only discovering that there are digital challenges, but also experiencing the benefits of going digital. For example, flexibility is one of the factors that benefit from the more digital approach. There are also many employees who testify how working hybrid has opened their eyes, and tell us that for several reasons they even prefer to work this way.
A digitized recruitment has thus often been necessary during times where the physical meeting felt unsafe, but there are also good reasons to believe that many of the digital ways of working we have been forced to adopt for some time now are here to stay. How is the working environment actually affected by the changed way of working? That is a big question, with certainly many and different answers. What we know for sure is the fact that it is affected, and that it is incredibly important to be aware of - and work with it.
5 tips on how you can ensure a quality recruitment process
Make sure your process is systematic and structured
For best results, the candidate should be both informed but also engaged throughout the entire recruitment process. This will give the candidate the right conditions to understand if their expectations are in line with what you actually offer
Feedback
Regular feedback to the candidate during the process is an incredibly important building block in a successful recruitment process and helps to keep the candidate engaged. It also ensures that the company builds on its "employer brand" and generally leads to a greater sense of security
Socialization is part of successful recruitment
Allowing the candidate to meet – digitally or not – key people and potential future colleagues adds perspective to the job/organization, gives the candidate greater insight into your business and makes the candidate feel involved
Measurement of recruitment
By asking a few simple questions to those who participated in your recruitment, you get valuable information directly from the source about how you as a company are perceived - what you do well and less well. This is a good way to ensure that your recruitment is experienced in exactly the way that you yourself wish
Management of feedback
In order to succeed in achieving a good recruitment process, there needs to be a strong ambition and a willingness to work with the information you receive from the candidate. The information will give you good opportunities to optimize the recruitment process and ensure that it always maintains the same high quality
Here you can find ours HR surveys: Recruitment - got the job, Recruitment - didn't get the job, as well as Introduction measurement
Measure recruitment
Using Quick search short and quick measurements, you get a better understanding and a greater awareness of any shortcomings you have in your recruitment process and are then given the opportunity to quickly act on these insights.
The measurement method we use is called eNPS and is a key figure that we measure continuously, and also something that is followed over time. Briefly, it can be explained as follows eNPS shows the willingness to recommend internally or externally in a business. Learn more about eNPS here.
For example, it is both relevant and important to ask candidates how they have experienced your recruitment. Not only does this make the newly recruited ambassadors for your company, but also ensures that the candidates who are not recruited become ambassadors in their own network.
This means, for example, that if the person who was not recruited has had a positive experience of you as a company, that person is also much more likely to speak well of your company in front of others. It is also likely to have a positive attitude towards applying for a job with you again in the future - which is a clear advantage if the competition for the position has been very high, for example. However, this is not something that is given by itself, but requires both measurement but also an ambition to want to manage the information provided by the measurement.
Also check out the article Three tips for a successful onboarding process to gather knowledge about what an onboarding process means in practice, what a successful onboarding process looks like and how you manage to achieve it - as well as how you can measure it.
