After a hot summer, the ski season is almost here, to the great joy of many Scandinavians. There are several different mountain destinations to choose from and the competition for visitors is fierce.
But which factors mainly influence the choice of ski resort or mountain destination? What makes the visitor recommend the facility and become an ambassador?
In Nordic Bench's comprehensive study, thousands of mountain visitors have been able to evaluate their mountain destination over the past year. Areas evaluated in the report include accommodation, value for money, quality of runs and destination reputation. Last year, it was Ramundberget that was at the top, but has been overtaken by, among others, Tänndalen, which takes first place.
The method used is the Net Promoter Score® (NPS®), which supports companies in reducing customer churn and mobilizing loyal ambassadors in the customer circle. The independent reports also show how strategic decisions by the suppliers have affected the consumer and how a destination stands on a number of different factors compared to competing locations.
See which Scandinavian mountain resorts are the top 5 and more about the report HERE
Quicksearch's sister company Nordic Bench is an analysis institute that offers customer benchmarks between competing companies in various industries.
