How can you as an employer attract millennials? The post from Ulrica Björnhag's blog (bjornhag.se) raised many thoughts.
Attract millennials.
Those who were previously called Generation Y now go by the name millennials. These are people who were born after 1985. Their way of thinking and acting is different from that of previous generations, which will not least change the way we work, and certainly many other parts of society. This group is more independent, desires greater flexibility and prefers personal values to business goals and financial success. They are also more likely to change employers frequently.
By 2020, 40 % of the US workforce will be millennials. Whether that figure will be as high in Sweden is difficult to say, but we are facing another challenge where this generation plays a decisive role: Until the year 2025, half a million people must be recruited in the public sector. In a survey carried out by the trade union Vision, it is stated that fewer than one in ten students associate jobs in the public sector with personal development. Only 13 percent of the surveyed students associate jobs in the public sector with interesting tasks.
The main reasons why millennials want to change jobs are a lack of development opportunities and a feeling of being overlooked. This is a generation that grew up with social media, which means they are used to both transparency and direct feedback. To keep their motivation up, more than one employee interview per year is required. They want to see how their presentation contributes to developing the business and have clearly set personal goals to work towards.
Statistics from Statistics Sweden show that younger people with higher education continuously replace older people with a lower level of education. Study time is colored by the fact that you always have a clear goal to set your sights on. Part courses are grazed by and you are constantly getting closer to your degree. When you then enter working life, a mental clash can occur as a permanent job does not have a definite end, which risks affecting motivation. As an employer, you can facilitate in many ways. Continually discussing goals and milestones on both a personal and professional level becomes a way to document the new employee's development.
The public sector is an industry fringed by prejudices about being inflexible, sluggish and difficult to advance within. By actively working with mentoring, you can challenge these prejudices and arouse the interest of a generation that is difficult to flirt with. Meeting someone who has succeeded is inspiring, while at the same time you get the opportunity to learn from their pitfalls and progress.
How do you work within your organization to attract and motivate younger generations? What makes you an attractive employer?
Published 2016-03-11 13:31:00 i bjornhag.se
