Manchester United is the world's most valued sports club. In the past few days, the club became the first to break the three-billion barrier - in dollars - on the New York Stock Exchange. If the club were a country, it would rank 160 on the UN's world list based on the countries' GDP, gross domestic product. The club's share value is more than 6 times that of Clas Ohlson.
The fact that Manchester United is so highly valued is linked to the 659 million supporters and fans the club has worldwide. Here we see a clear connection to the Net promoter score, the philosophy and method that is about driving customer orientation towards creating ambassadors.
Something that football clubs and companies like Apple have long realized is that it is more important to have strong fans and a few enemies, than to be friends with everyone. Which in itself is the essence of the difference between customer satisfaction measurements and Net promoter score, NPS.
Read the entire article in Dagens Nyheter
Manchester United lost the Premier League title on the last day of the season in heartbreaking fashion, when rival Manchester City scored a last-minute goal to defeat Queens Park Rangers and clinch its first title ever in May. Man City's win prevented Manchester United from winning a second straight Premier League title–and record 20th overall–disappointing the team's 659 million fans around the world.
